BEHIND THE SPARKLE THERE’S ROYAL OUD’
Wood, leather, marble, and gold. These luxurious elements that make Persian palaces are also the inspiration behind the scented architecture of ROYAL OUD. And its very precious agarwood - as it’s extracted from oud trees, a carefully-guarded resource that grows only in certain parts of the world - makes it a fashionable favorite amongst today’s royals and heads of state. To wear it is to feel cherished, as if dipped in liquid gold.
FOR THE AFICIONADO
The ELEGANT niche lover is that someones who knows it’s not about being noticed, but it’s about being remembered. In its true sense, elegance is the only beauty that never fades. And just as such, the elegant niche compositions suit this era’s elegant mood and put up front perfumes that gracefully stand the test of time.
Julien Rasquinet
SCENT IS MUSIC
Julien Rasquinet’s path into perfumery reads like a serendipitous tale made from a mix of creativity and pure chance. Raised surrounded by art and expression, Julien was always a storyteller—just not through scent, at first. He painted, designed, and created, unknowingly laying the groundwork for his future. It wasn’t until fate—and his father—crossed paths with legendary perfumer Pierre Bourdon that Julien’s life took a fragrant twist. Bourdon saw something extraordinary in him and, against the odds, offered to train Julien as his final apprentice, turning an artist of visuals into an artist of scent.
For over 250 years, House of Creed has been cultivating elegance and olfactory tradition, transforming exceptional ingredients into unique signatures.