BE ‘WILD BLUEBELL’ AT HEART
This wild thing will make your heart sing, just like in the song. As its name suggests, WILD BLUEBELL is wildly sweet and delicate like a bluebell field in the morning that’s surrounded by another beautifully blooming lily of the valley field. But going back to the way we started, this cologne is about you being wild at heart and specifically in love with pretty flowery landscapes.
FOR THE GUILT-FREE
This is passion for the purest blends that needs no explanation. The INNOCENT mood describes the scents and their creative stories and versatile styles as a soulful warm bath in… flowers. They might feel innocent but they dominate. In other words, this is polished love for niche perfumes that only those who never feel guilty about their pleasures can experience it.
Jo Malone London has a unique signature, and it’s about playing with ingredients and rewriting rules by composing scents that can be paired & layered.
