THE REASON BEHIND AMOUAGE ‘REASONS’
All things happen for a reason, and that reason will get you closer to experiencing something entirely new. There’s a reason for REASONS to wear a new bottle like there’s a reason for it to glow with a 30% pure perfume oil concentration and another reason why an expression of cardamom-hazelnut-cinnamon-pine-amber-myrrh-Palo Santo animates it. And Amouage knows these reasons. But do you want to know ‘why’ or want to wear the scent of the past that even if it’s gone, its effects live on forever and give meaning to the present?
FOR THE SELF-INDULGENT
You cannot quite… Wondering what exactly… Never mind. Actually, they make a statement through remarkable ingredients combination that doesn’t necessarily needs to be identified. Perfumes were made to be enjoyed, not decomposed. So not quite knowing what’s inside the blend, makes the whole niche-affair more MYSTERIOUS. As this is a mood that sets the tone for purely memorable discoveries and obsessions.
Live more from obsession and less from habit, this is the manifesto that animates every AMOUAGE story, blend, name, design.
