START AND STOP AT NUMBER ‘400’
Play is powerful. The everyday can turn into an adventure with the right amount of imagination. And it’s not like you need a lot to get started. So, start an epic shopping experience that this perfume takes inspiration from, on Oxford street in London, the world’s biggest high street that offers 1,5 miles of unrivalled shopping. 400 is the number of a shop on Oxford Street and is also part of the philosophy of the Join the Club Collection, to keep each perfume's ingredients secret. But we found them for you.
FOR THE ELITISTS
A snob of niche is someone who strongly believes their taste in this evocative perfume area is superior, but only because niche fragrances are superior. This might feel like an exaggerated belief, but what a SNOBBISH mood really does is to establish a true celebration of senses, while enjoying these exceptional compositions, and keep magnifying this addictive belief.
-
Obsession score
I am not gonna lie: my heart belongs to JTC 400 forever! I am not usually a fan of floral fragrances, unless they are done to perfection, and 400 is done to perfection: warm honey meets bitter orange, bergamot and white flowers, being backed by a powdery vanilla, cedarwood, patchouli and a drop of vetiver. To me, this is a perfume for royalties, especially due to its uniqueness, long-lasting presence (a whole day, without exaggerating) and powerful scent bubble that keeps all eyes on the wearer for several hours. This sillage is simply crazy, I adore it! That's why 400 is not a typical white floral fragrance: it's not transparent, it stays with you forever, it is sweet without being cloying or headache-inducing, it has depth and, above everything, a statement for all those who think white florals are boring: "forget about everything you know. I am here."
The journey to the most precious realm in the world of luxury perfumes has a name, XERJOFF.
