A ‘PURE DIAMOND’ FOR FOREVER… AND A DAY
Deliciously hidden… but not for long, because some diamonds are destined to be discovered. Tucking its festive sparkle in whispers of incense, juicy pear, velvety rose, nutmeg, pink pepper, and cinnamon, PURE DIAMOND is a radiant secret waiting for its perfect moment to shine. Inspired by the Cullinan Diamond, discovered in 1905 and initially mistaken for a simple glass fragment, the fragrance echoes the story of a brilliance that only time could reveal. From this extraordinary stone emerged Cullinan I, the largest diamond cut from the original gem — now set in the Sovereign’s Scepter with Cross, the British royal scepter that symbolizes power and eternity.
FOR THRILL-SEEKERS
A HEDONIST is a pleasure-seeker, someone who believes that the pursuit of pleasure is the most important thing. Now when such a sensualist is in mood for niche, the niche perfumes that usher this exceptional hedonist mood are the most important on her/his to do list. Because these are perfumes that breathe, persist and live.
The secret of joy in work is contained in one word: EXCELENCE.
